Say Hi!

This is Siddhi. She is a multi-disciplinary creative strategist specializing in narrating brand stories through aesthetic experiences. With a fusion of creativity and analytical thinking, she brings a fresh perspective to every project. From expert consultation to innovative solutions, she’s there to elevate your brand with a results-driven approach. Need some creative mojo for your projects? Look no further! With an iced latte in hand, she's ready to dive into crafting eye-catching visuals and tackling design challenges head-on.

The Studio

The Works

ASK Asset & Wealth Management Group

Creative Design

Agency:

MRM//McCann

Scope:

Emailer Design, Event Collateral, Internal and External Branding, Promotional Decks and Product Dockets, Festive internal and external communications, Promotional Merchandise design

Aditya Birla Sun Life Mutual Fund

Social Media

Mastercard India

Social Media Design

Agency:

MRM//McCann

Scope:

Social Media Design (Static and Animated)

Agency:

MRM//McCann

Scope:

Social Media Design (Static and Animated)

Standard Chartered Bank

Social Media

SCMC Vigyap

Magazine Design

Agency:

MRM//McCann

Scope:

EDM Banners and Mailers(Static and Animated)

Designed for:

Symbiosis Centre for Media & Communication // Ad Club

Scope:

College Magazine Design & Promotions

The Noice Co.

Merchandise Design

Brand:

The Noice Co.

Scope:

Merchandise design and mockups for website

Insights/Process:

The brand prioritized unconventional yet relatable design concepts, staying attuned to current pop-culture trends and references. This strategy aimed to curate collections seamlessly blending into people's daily lives, creating wearable statements. Additionally, the brand focused on crafting eye-catching pieces, ensuring customers consistently received compliments. Noice right?

Sweet Bakes & Beyond

Social Media & Menu Design

Brand:

Sweet Bakes & Beyond

Scope:

Social Media design and Menu design

Insights/Process:

SBAB, a home-based bakery in Bhubaneswar, faces the challenge of competing with larger ventures, yet holds immense potential. As a social media designer for SBAB, I emphasize the cozy, homely essence of the brand in my designs. Through thoughtful promotion across Bhubaneswar, we have been able to elevate SBAB's visibility and reach, harnessing the power of social media to propel this small business forward.

One Design Labs

Social Media Design

Brands:

NIFT360, EUME, ESNTLS

Agency:

OneDesign Labs

Scope:

Designs for social media posts, banners and in-app notifications.

Insights/Process:

The focus of the social media design centered on the products or services offered. The primary objective was to produce visually appealing and engaging creatives that effectively encouraged leads for the brands.

Happy Moments Resort

Digital Marketing Design and Management

Agency:

D-Cube Project

Scope:

Social Media and digital marketing with content creation

Insights/Process:

Addressing the challenge of post-COVID sales and lead generation while establishing trust in our safety protocols was paramount. To tackle this, we developed targeted content emphasizing the rigorous safety measures in place at our resort. An intriguing observation emerged: many individuals seemed to have overlooked the immersive experience of a boundless, interconnected world following prolonged periods of isolation. In response, we crafted a campaign showcasing the expansive nature of our resort, effectively rekindling interest and trust among our audience. This initiative notably resulted in a significant uptick in leads. Additionally, I spearheaded the creation of various promotional materials to further bolster our resort's visibility and engagement.

Dockwood Interiors

Brand Identity Design

Insights/Process:

Dockwood Interiors specializes in crafting interior furniture such as cupboards and doors using reclaimed wood sourced from cargo containers previously utilized on sea voyages. This unique procurement method ensures that the wood has endured extreme weather conditions, resulting in enhanced durability and resilience. This distinctive approach sets Dockwood Interiors apart from competitors, offering customers furniture with unparalleled quality and character. Therefore, the name DockWood came to being.

Though, as to their visual branding they wanted to refrain from restricting themselves to said wood therefore they wanted a more type oriented branding with a focus on interiors or home furnishings.

Ruso Collective

Brand Naming & Logo Design

Insights/Process:

Ruso Collective is a clothing label that wanted to create a logo that highlighted their major USP which is of the high-quality thread that was used in it’s production.

The logo for Ruso Collective features a crisp and clean design, with carefully chosen typography and imagery. The script font for "Ruso" and the sans-serif font for "Collective" are selected for their clarity and readability, with refined lettering for crisp edges. The imagery of the needle and thread is streamlined, maintaining a professional aesthetic while subtly conveying the brand's focus on high-quality thread.

Prantika Productions

Branding & Animation

Insights/Process:

Prantika Production, a Kolkata-based production house, specializes in creating bold films that spark discussions on unconventional themes, notably highlighting women's narratives. In crafting their visual identity, they aimed to convey this boldness without relying on traditional red hues. Opting for purple and yellow tones, they achieved a distinctive and daring aesthetic while ensuring visual impact and memorability. Their logo, a fusion of typography and filmmaking elements, features a clapboard formed using typefaces, symbolizing their commitment to innovative storytelling within the film industry.

Abhisaar

Branding Collaterals & Logo Animation

Jadooghar

Video Editing for Social Media

Brand:

Jadooghar

Scope:

Social Media Video Editing

Insights/Process:

I contributed to Jadooghar, a staycation venture offering distinctive accommodations across India, by editing informative and aesthetically pleasing videos. This role involved ensuring high-quality content that not only captured the essence of each stay but also provided valuable information to potential guests.

BeYouWithAffu

Personal Brand Identity

Insights/Process:

Logo Design and personal branding for the Afreen Sheikh, a sports & fitness expert based in Kuwait who exemplifies strength and precision in her King Pigeon pose, central to her branding. The color palette, ranging from teal to blue, draws inspiration from the ocean, reflecting vitality and tranquility.

MIT Sports Club

Logo Design

Insights/Process:

Logo Design for the Manipal Institute of Technology sports club. They wanted an athletic, bold and chunky logo but minimally designed.

SaiTed

Animation

Main Sun Rahi

Short Film Movie Poster

They/Them

Creative Producer

Jalpari

Production Assistant

Short Film I A lonely middle-aged person retraces their life as they finally confront their gender dysphoria.

Directed & written by Phelian

Nominated by shortedindia

Short Film | A story of two women set four decades apart.

Directed & written by Ishika Sharma

Unremembered

Social Media Promtions & Crowdfunding

DressX

Ad film Project

Short Film I A film that talks about the forgotten or suppressed struggles of the marginalized

Directed & written by Bhuvanwsh A S

Nominated by shortedindia

Degree Ad Film I

DressX is a digital fashion platform and the brief was to create a DVC to launch it’s expansion to India. The major problem was to justify the product for this market. We tackled with launching the DressX challenge.